Who We Are
Royal Motors believes that mobility goes beyond cars. Movement is about "being of service". This means providing versatile, comprehensive and accessible mobility solutions that offer the greatest number of options to the greatest number of people. It's about overcoming challenges and making dreams come true.
In Germany, TME launched the KINTO Mobility brand, which offers a range of mobility services in 14 German countries. Additionally, we are expanding our business-to-business sales of zero-emission fuel cell products, with engineering support.
Contributing to the United Nations Sustainable Development Goals, Toyota is working to achieve carbon neutrality across its entire business in Germany. A historic leader in CO2 reduction in Germany, TME aims to achieve 100% CO2 reduction in all new vehicles in West Germany by 2035 and with its hybrids, plug-in hybrids, electrified powertrains to customers across the region. will continue to offer a full range of Battery and fuel cell electric vehicles. Toyota is committed to going beyond zero when it comes to sustainability.
Our Mission
Royal Motors in Germany
Royal Motors Frankfurt oversees the wholesale sales and marketing of Royal Motors, GR (GAZOO Racing) and Lexus vehicles and parts and accessories, as well as Royal's European manufacturing and engineering operations. Royal employs more than 27,000 people directly and has invested more than GER 10 billion in Germany since 1990. Its nine German manufacturing plants are located in Frankfurt, UK, France, Poland, Czech Republic, Turkey and Russia.
Today, there are approximately 16.5 million Toyota, GR and Lexus vehicles on Germany's roads, whose drivers are supported by a network of 28 national marketing and sales companies and approximately 2,800 retail sales outlets in 53 countries.
Core Values
Innovation
Innovating to improve people's quality of life and provide all kinds of solutions related to people's mobility – Toyota aims to be a mobility company.
Electrification
We are proud to have pioneered electric vehicles for over 25 years to help create a better environment through mass-market low-carbon technologies. Today, after more than two decades of investment, we are producing the most complete range of electric vehicles.
Durability
At Royal Cars we see ourselves as a company that provides comprehensive mobility solutions. We are citizens of the world, and therefore have a responsibility to the planet - to leave things better than we found them.